{"id":181,"date":"2023-03-20T09:30:00","date_gmt":"2023-03-20T00:30:00","guid":{"rendered":"https:\/\/www.medico-consulting.jp\/blog\/?p=181"},"modified":"2025-08-22T15:20:47","modified_gmt":"2025-08-22T06:20:47","slug":"guidelines","status":"publish","type":"post","link":"https:\/\/www.medico-consulting.jp\/blog\/guidelines\/","title":{"rendered":"Google\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u66f4\u65b0\u306b\u3064\u3044\u3066"},"content":{"rendered":"<p>\u4eca\u56de\u306f\u3001Google\u306e\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u66f4\u65b0\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<br \/>\n\u6700\u65b0\u306e\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u6ce8\u76ee\u3059\u3079\u304d\u70b9\u306f<strong>\u300cE-E-A-T\u300d<\/strong>\u3068\u3044\u3046\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u5c0e\u5165\u3067\u3059\u3002<br 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\/>\n\u4f8b\u3048\u3070\u80c3\u30ab\u30e1\u30e9\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u4e0a\u306b\u63b2\u8f09\u3059\u308b\u969b\u3001\u3069\u306e\u3088\u3046\u306a\u691c\u67fb\u3092\u884c\u3046\u304b\u3001\u3069\u3046\u3044\u3063\u305f\u6a5f\u5668\u3092\u4f7f\u3046\u304b\u7b49\u306b\u3064\u3044\u3066\u306f\u3001\u81e8\u5e8a\u7d4c\u9a13\u304c\u7121\u304f\u3068\u3082\u3001\u60c5\u5831\u63d0\u4f9b\u3092\u884c\u3046\u4e8b\u306f\u53ef\u80fd\u3067\u3059\u3002<br \/>\n\u3057\u304b\u3057\u3001\u5b9f\u969b\u306b\u691c\u67fb\u3092\u884c\u3063\u305f\u7d4c\u9a13\u3092\u4ea4\u3048\u3066\u60c5\u5831\u3092\u63b2\u8f09\u3059\u308b\u4e8b\u306f\u533b\u5e2b\u3067\u306a\u304f\u3066\u306f\u3067\u304d\u307e\u305b\u3093\u3002<br \/>\n\u3053\u306e\u3088\u3046\u306b\u3001\u5b9f\u969b\u306b\u4f53\u9a13\u3057\u305f\u5185\u5bb9\u304c\u3001\u3088\u308a\u591a\u304f\u6df1\u304f\u76db\u308a\u8fbc\u307e\u308c\u3066\u3044\u308b\u30b5\u30a4\u30c8\u307b\u3069\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u306a\u308a\u3001\u3088\u308a\u9ad8\u3044\u8a55\u4fa1\u3092\u5f97\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u5c02\u9580\u6027\uff08Expertise\uff09<\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u30db\u30fc\u30e0\u30da\u30fc\u30b8\uff09\u304c\u63d0\u4f9b\u3059\u308b<strong>\u77e5\u8b58\u304a\u3088\u3073\u60c5\u5831\u306e\u78ba\u5ea6<\/strong>\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\n\u3053\u306e\u70b9\u306b\u95a2\u3057\u307e\u3057\u3066\u306f\u3001\u73fe\u5f79\u306e\u533b\u5e2b\u306f\u533b\u7642\u306e\u5c02\u9580\u5bb6\u3067\u3059\u306e\u3067\u3001\u5341\u5206\u306b\u6761\u4ef6\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<br \/>\n\u307e\u305f\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306f\u533b\u7642\u3092\u30c6\u30fc\u30de\u3068\u3057\u3066\u4f5c\u6210\u3057\u3066\u304a\u308a\u307e\u3059\u305f\u3081\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304a\u3051\u308b\u533b\u7642\u306e\u5c02\u9580\u6027\u3082\u9ad8\u3044\u3068\u5224\u65ad\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>\u6a29\u5a01\u6027\uff08Authoritativeness\uff09<\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u30db\u30fc\u30e0\u30da\u30fc\u30b8\uff09\u304c\u6301\u3064\u6709\u529b\u306a<strong>\u60c5\u5831\u6e90\u3068\u3057\u3066\u306e\u8a8d\u77e5\u5ea6<\/strong>\u306e\u3053\u3068\u3067\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5185\u5bb9\u3060\u3051\u3067\u306a\u304f\u300c\u8ab0\u304c\u8a00\u3063\u3066\u3044\u308b\u304b\u300d\u3092\u91cd\u8996\u3057\u300c\u3053\u306e\u30b5\u30a4\u30c8\u304c\u767a\u4fe1\u3059\u308b\u60c5\u5831\u306f\u53c2\u8003\u306b\u306a\u308b\u300d\u3068Google\u304c\u5224\u65ad\u3057\u307e\u3059\u3002 \u305d\u306e\u305f\u3081\u306b\u306f\u3001\u60c5\u5831\u306e\u767a\u4fe1\u5143\u304c\u660e\u78ba\u5316\u3057\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u70b9\u304c\u5927\u4e8b\u3067\u3059\u3002 \u6240\u5728\u5730\u3084\u96fb\u8a71\u756a\u53f7\u3001\u4ee3\u8868\u8005\u3084\u62c5\u5f53\u533b\u5e2b\u306e\u6c0f\u540d\/\u7d4c\u6b74\u306a\u3069\u306e\u60c5\u5831\u3092\u3057\u3063\u304b\u308a\u660e\u8a18\u3059\u308b\u5fc5\u8981\u304c\u3054\u3056\u3044\u307e\u3059\u3002 \u307e\u305f\u3001\u77e5\u540d\u5ea6\u3084\u30d6\u30e9\u30f3\u30c9\u529b\u306a\u3069\u3082\u6307\u6a19\u306b\u306a\u308b\u70ba\u3001\u6709\u540d\u306a\u5927\u4f01\u696d\u3084\u5927\u5b66\u3001\u516c\u7684\u6a5f\u95a2\u7b49\u306f\u6a29\u5a01\u6027\u306e\u9ad8\u3055\u3092\u88cf\u4ed8\u3051\u308b\u3082\u306e\u3068\u8a00\u3048\u307e\u3059\u3002<br \/>\n\u305d\u306e\u4ed6\u3001\u6a29\u5a01\u6027\u306f\u30b5\u30a4\u30c8\u306e\u5916\u90e8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u7b49\u306b\u3088\u3063\u3066\u3082\u8a55\u4fa1\u3055\u308c\u308b\u3068\u3082\u3044\u308f\u308c\u307e\u3059\u3002 \u60c5\u5831\u306e\u767a\u4fe1\u5143\u304c\u660e\u78ba\u5316\u3055\u308c\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u3001\u591a\u304f\u306e\u30b5\u30a4\u30c8\u304b\u3089\u30ea\u30f3\u30af\u3092\u7e4b\u304c\u308c\u308b\uff08\u7d39\u4ecb\u3055\u308c\u308b\uff09\u50be\u5411\u304c\u3042\u308b\u305f\u3081\u3001\u88ab\u30ea\u30f3\u30af\u306b\u3088\u3063\u3066\u8a8d\u77e5\u5ea6\u304c\u4e0a\u304c\u308b\u304b\u3089\u3067\u3059\u3002 \u4f8b\u3048\u3070Google\u30de\u30c3\u30d7\u3084\u3001\u533b\u7642\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u3001\u533b\u5e2b\u4f1a\u69d8\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u7b49\u3001\u4fe1\u983c\u3055\u308c\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u30db\u30fc\u30e0\u30da\u30fc\u30b8\uff09\u3088\u308a\u3001\u30af\u30ea\u30cb\u30c3\u30af\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3078\u306e\u30ea\u30f3\u30af\u304c\u3055\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u5f53\u8a72\u904b\u55b6\u4f1a\u793e\u7b49\u306b\u304a\u554f\u5408\u305b\u3044\u305f\u3060\u304d\u3001\u30af\u30ea\u30cb\u30c3\u30af\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3078\u306e\u30ea\u30f3\u30af\u3092\u5897\u3084\u3057\u3066\u3044\u305f\u3060\u304f\u4e8b\u3082\u6709\u52b9\u3067\u3059\u3002 \u4f46\u3057\u3001\u5fc5\u305a\u3057\u3082\u6570\u304c\u591a\u3051\u308c\u3070\u826f\u3044\u8a33\u3067\u306f\u306a\u304f\u3001\u95a2\u9023\u6027\u306e\u4f4e\u3044\u30b5\u30a4\u30c8\u7b49\u304b\u3089\u306e\u30ea\u30f3\u30af\u306f\u304b\u3048\u3063\u3066\u8a55\u4fa1\u3092\u4e0b\u3052\u308b\u539f\u56e0\u306b\u306a\u308b\u53ef\u80fd\u6027\u3082\u5426\u5b9a\u3067\u304d\u307e\u305b\u3093\u306e\u3067\u3001\u3054\u6ce8\u610f\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u4fe1\u983c\u6027\uff08Trust\uff09<\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u30db\u30fc\u30e0\u30da\u30fc\u30b8\uff09\u306e<strong>\u6b63\u78ba\u6027\u3084\u8aa0\u5b9f\u6027\u3001\u5b89\u5168\u6027<\/strong>\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\n\u4e0a\u8a18\u306e\u5c02\u9580\u6027\u3068\u540c\u69d8\u306b\u3001\u73fe\u5f79\u306e\u533b\u5e2b\u306f\u3001\u5341\u5206\u306b\u6761\u4ef6\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<br \/>\n\u5185\u5bb9\u306b\u3064\u3044\u3066\u306f\u3001\u5546\u54c1\uff08\u30b5\u30fc\u30d3\u30b9\uff09\u3092\u58f2\u308b\u4e8b\u306b\u96c6\u4e2d\u3057\u305f\u3082\u306e\u3088\u308a\u3082\u3001\u6cd5\u7684\u6839\u62e0\u3084\u5c02\u9580\u7684\u77e5\u898b\u306b\u3088\u308b\u88cf\u4ed8\u3051\u306e\u3042\u308b\u3082\u306e\u304c\u4fe1\u983c\u3055\u308c\u3084\u3059\u3044\u3067\u3059\u3002\u77e5\u898b\u30fb\u7d4c\u9a13\u306b\u57fa\u3065\u3044\u305f\u5185\u5bb9\u3001\u3042\u308b\u3044\u306f\u533b\u5e2b\u306e\u30c1\u30a7\u30c3\u30af\u3092\u304d\u3061\u3093\u3068\u901a\u3057\u305f\u5185\u5bb9\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u304c\u809d\u8981\u3067\u3059\u3002<br \/>\nE-E-A-T\u306e\u4fe1\u983c\u6027\uff08Trust\uff09\u306f\u3001\u300c\u7d4c\u9a13\u300d\u300c\u5c02\u9580\u6027\u300d\u300c\u6a29\u5a01\u6027\u300d\u306e3\u3064\u306e\u6982\u5ff5\u306b\u3088\u3063\u3066\u652f\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e0a\u8a18\u306e\u69d8\u306b\u5404\u9805\u76ee\u306e\u8a55\u4fa1\u5411\u4e0a\u306b\u95a2\u3057\u307e\u3057\u3066\u306f\u3001\u533b\u5e2b\u306e\u3054\u5354\u529b\u3082\u9802\u304f\u4e8b\u3067\u3001\u3088\u308a\u826f\u3044\u8a55\u4fa1\u3092\u5f97\u308b\u4e8b\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3>Trust \u306f Experience \/ Expertise \/ Authoritativeness 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