{"id":54,"date":"2021-01-13T09:56:55","date_gmt":"2021-01-13T00:56:55","guid":{"rendered":"https:\/\/www.medico-consulting.jp\/blog\/?p=54"},"modified":"2025-08-22T15:30:17","modified_gmt":"2025-08-22T06:30:17","slug":"medical-advertising-regulations-2","status":"publish","type":"post","link":"https:\/\/www.medico-consulting.jp\/blog\/medical-advertising-regulations-2\/","title":{"rendered":"\u533b\u7642\u5e83\u544a\u898f\u5236\u306b\u3064\u3044\u3066"},"content":{"rendered":"<p>\u4eca\u56de\u306f\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u5236\u4f5c\u306b\u95a2\u4fc2\u3059\u308b\u533b\u7642\u5e83\u544a\u898f\u5236\u306b\u3064\u3044\u3066\u3001\u6539\u3081\u3066\u6982\u8981\u3092\u3054\u8aac\u660e\u3055\u305b\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u5b58\u3058\u307e\u3059\u3002<\/p>\n<p>\u5f93\u6765\u3001\u30af\u30ea\u30cb\u30c3\u30af\u3084\u75c5\u9662\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306f\u533b\u7642\u6cd5\u4e0a\u306e\u5e83\u544a\u898f\u5236\u304b\u3089\u9664\u5916\u3055\u308c\u3066\u304a\u308a\u3001\u5f37\u5236\u529b\u306e\u306a\u3044\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u3082\u3068\u81ea\u4e3b\u7684\u306a\u53d6\u308a\u7d44\u307f\u3092\u3057\u3066\u304a\u308a\u307e\u3057\u305f\u304c\u3001\u5e73\u621030\u5e74\uff082018\u5e74\uff096\u6708\u306e\u533b\u7642\u6cd5\u6539\u6b63\u306b\u4f34\u3044\u3001\u533b\u7642\u6a5f\u95a2\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3082\u5e83\u544a\u898f\u5236\u306e\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3057\u305f\u3002<br 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\/>\n\u4eca\u307e\u3067\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u306f\u8e0f\u8972\u3057\u3064\u3064\u3001\u300c\u60a3\u8005\u8a98\u5f15\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u306e\u8868\u793a\u300d\u3092\u62e1\u5927\u3057\u3001\u300c\u6b63\u78ba\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u305d\u306e\u9078\u629e\u3092\u77e5\u308b\u89b3\u70b9\u304b\u3089\u3001\u533b\u7642\u306b\u95a2\u3059\u308b\u9069\u5207\u306a\u9078\u629e\u304c\u963b\u5bb3\u3055\u308c\u308b\u6050\u308c\u304c\u306a\u3044\u5834\u5408\u306b\u3064\u3044\u3066\u306f\u3001\u5e45\u5e83\u3044\u4e8b\u9805\u306e\u5e83\u544a\u3092\u8a8d\u3081\u308b\u300d\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<\/p>\n<h3>\u25c7\u898f\u5236\u306e\u5bfe\u8c61\u7bc4\u56f2<\/h3>\n<p>\u533b\u696d\u30fb\u6b6f\u696d\u306e\u75c5\u9662\u3068\u30af\u30ea\u30cb\u30c3\u30af\u304a\u3088\u3073\u52a9\u7523\u6240\u306e\u5e83\u544a\u304c\u898f\u5236\u306e\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n\u5c1a\u3001SNS\u306b\u3064\u3044\u3066\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306aQ&amp;A\u306e\u8a18\u8f09\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u300cQ\uff1a\u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af\u3084\u30c4\u30a4\u30c3\u30bf\u30fc\u3068\u3044\u3063\u305fSNS\u3067\u533b\u7642\u6a5f\u95a2\u306e\u6cbb\u7642\u7b49\u306e\u5185\u5bb9\u53c8\u306f\u52b9\u679c\u306b\u95a2\u3059\u308b\u611f\u60f3\u3092\u8ff0\u3079\u305f\u5834\u5408\u306f\u3001\u5e83\u544a\u306b\u8a72\u5f53\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>A : \u500b\u4eba\u304c\u904b\u55b6\u3059\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001SNS\u306e\u500b\u4eba\u306e\u30da\u30fc\u30b8\u53ca\u3073\u7b2c\u4e09\u8005\u304c\u904b\u55b6\u3059\u308b\u3044\u308f\u3086\u308b\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u7b49\u3078\u306e\u4f53\u9a13\u8ac7\u306e\u63b2\u8f09\u306b\u3064\u3044\u3066\u306f\u3001\u533b\u7642\u6a5f\u95a2\u304c\u5e83\u544a\u6599\u7b49\u306e\u8cbb\u7528\u8ca0\u62c5\u7b49\u306e\u4fbf\u5b9c\u3092\u56f3\u3063\u3066\u63b2\u8f09\u3092\u4f9d\u983c\u3057\u3066\u3044\u308b\u306a\u3069\u306b\u3088\u308b\u8a98\u5f15\u6027\u304c\u8a8d\u3081\u3089\u308c\u306a\u3044\u5834\u5408\u306f\u3001\u5e83\u544a\u306b\u8a72\u5f53\u3057\u307e\u305b\u3093\u3002\u300d<\/p>\n<p>\u53c2\u7167\uff1a<br \/>\n<a href=\"https:\/\/www.mhlw.go.jp\/file\/05-Shingikai-10801000-Iseikyoku-Soumuka\/0000213349.pdf\" style=\"color: #2ca8e2; text-decoration: underline;\" target=\"_blank\" rel=\"noopener noreferrer\">\u533b\u7642\u5e83\u544a\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u95a2\u3059\u308b\uff31\uff06\uff21\uff08\u6848\uff09<\/a><\/p>\n<h3>\u25c7\u533b\u7642\u5e83\u544a\u306e\u5b9a\u7fa9<\/h3>\n<p>\u4ee5\u4e0b\u306e2\u3064\u306e\u6761\u4ef6\u304c\u6e80\u305f\u3055\u308c\u308b\u5834\u5408\u3001\u533b\u7642\u6cd5\u4e0a\u306e\u533b\u7642\u5e83\u544a\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n\uff08\uff11\uff09\u8a98\u5f15\u6027<br \/>\n\u60a3\u8005\u306e\u53d7\u8a3a\u7b49\u3092\u8a98\u5f15\u3059\u308b\u610f\u56f3\u304c\u3042\u308b\u5834\u5408\u306f\u8a98\u5f15\u6027\u304c\u751f\u3058\u307e\u3059\u3002\u300c\u3053\u308c\u306f\u5e83\u544a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u300d\u3068\u66f8\u3044\u3066\u3082\u3001\u5b9f\u8cea\u7684\u306b\u8a98\u5f15\u3059\u308b\u610f\u56f3\u304c\u3042\u308c\u3070\u8a98\u5f15\u6027\u3042\u308a\u3068\u5224\u65ad\u3055\u308c\u307e\u3059\u3002<br \/>\n\uff08\uff12\uff09\u7279\u5b9a\u6027<br \/>\n\u75c5\u9662\u3084\u30af\u30ea\u30cb\u30c3\u30af\u306e\u540d\u524d\u30fb\u96fb\u8a71\u756a\u53f7\u30fb\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u30a2\u30c9\u30ec\u30b9\u306a\u3069\u306e\u8a18\u8f09\u304c\u3042\u308a\u3001\u533b\u7642\u6a5f\u95a2\u3092\u7279\u5b9a\u53ef\u80fd\u306a\u5834\u5408\u306f\u7279\u5b9a\u6027\u304c\u751f\u3058\u307e\u3059\u3002<\/p>\n<h3>\u25c7\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3067\u7981\u6b62\u3055\u308c\u3066\u3044\u308b\u5e83\u544a\u306b\u3064\u3044\u3066<\/h3>\n<p><strong>1.\t\u865a\u507d\u5e83\u544a<\/strong><br \/>\n\u4f8b\uff09\u300c\u7d76\u5bfe\u5b89\u5168\u306a\u624b\u8853\u300d\u300c\u5fc5\u305a\u6cbb\u308b\u300d\u306a\u3069\u306f\u3001\u533b\u5b66\u7684\u306b\u3042\u308a\u3048\u306a\u3044\u3053\u3068\u306f\u3001\u865a\u507d\u5e83\u544a\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n<strong>2.\t\u6bd4\u8f03\u512a\u826f\u5e83\u544a<\/strong><br \/>\n\u300c\u65e5\u672c\u4e00\u300d\u300cNo,1\u300d\u300c\u6700\u9ad8\u300d\u306a\u3069\u306e\u8868\u73fe\u3084\u3001\u4ed6\u533b\u9662\u3068\u6bd4\u8f03\u3057\u3066\u512a\u308c\u3066\u3044\u308b\u3068\u3044\u3063\u305f\u8868\u73fe\u306f\u4f7f\u7528\u3067\u304d\u307e\u305b\u3093\u3002<br \/>\n<strong>3.\t\u8a87\u5927\u5e83\u544a<\/strong><br \/>\n\u63d0\u4f9b\u3059\u308b\u533b\u7642\u306e\u5185\u5bb9\u3084\u65bd\u8a2d\u306b\u3064\u3044\u3066\u3001\u4e8b\u5b9f\u3088\u308a\u3082\u826f\u3044\u3082\u306e\u3067\u3042\u308b\u3068\u5370\u8c61\u4ed8\u3051\u308b\u3088\u3046\u306a\u5e83\u544a\u306f\u7981\u6b62\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u300c\u518d\u751f\u533b\u7642\u300d\u306a\u3069\u306e\u8868\u73fe\u306f\u3001\u3053\u306e\u9805\u76ee\u306b\u8a72\u5f53\u3059\u308b\u305f\u3081\u4f7f\u7528\u3067\u304d\u307e\u305b\u3093\u3002<br \/>\n<strong>4.\t\u60a3\u8005\u306e\u4f53\u9a13\u8ac7<\/strong><br \/>\n\u533b\u7642\u6a5f\u95a2\u304c\u6cbb\u7642\u5185\u5bb9\u306b\u3064\u3044\u3066\u3001\u60a3\u8005\u81ea\u8eab\u306e\u4f53\u9a13\u8ac7\u3084\u5bb6\u65cf\u304b\u3089\u306e\u4f1d\u805e\u306b\u57fa\u3065\u304f\u4f53\u9a13\u8ac7\u3084\u533b\u7642\u5f93\u4e8b\u8005\u306e\u4e3b\u89b3\u306b\u3088\u308b\u3082\u306e\u306a\u3069\u3001\u5ba2\u89b3\u7684\u306a\u6839\u62e0\u306e\u306a\u3044\u5e83\u544a\u306f\u7981\u6b62\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n<strong>5.\t\u8aac\u660e\u304c\u4e0d\u5341\u5206\u306a\u8853\u524d\u8853\u5f8c\u5199\u771f<\/strong><br \/>\n\u75c7\u4f8b\u5199\u771f\uff08\u30d3\u30d5\u30a9\u30fc\u30fb\u30a2\u30d5\u30bf\u30fc\u306e\u5199\u771f\uff09\u306a\u3069\u306e\u8853\u524d\u8853\u5f8c\u306e\u5199\u771f\u306f\u3001\u6cbb\u7642\u7d50\u679c\u306f\u500b\u3005\u306b\u7570\u306a\u308b\u3053\u3068\u304b\u3089\u3001\u52a0\u5de5\u3057\u305f\u308a\u3001\u526f\u4f5c\u7528\u3084\u6cbb\u7642\u671f\u9593\u3001\u6cbb\u7642\u8cbb\u7b49\u306e\u6ce8\u610f\u4e8b\u9805\u3092\u8a73\u7d30\u306b\u8a18\u8f09\u3057\u306a\u3044\u3068\u8aa4\u8a8d\u3055\u308c\u308b\u6050\u308c\u304c\u3042\u308b\u305f\u3081\u63b2\u8f09\u3067\u304d\u307e\u305b\u3093\u3002<br \/>\n<strong>6.\t\u516c\u5e8f\u826f\u4fd7\u306b\u53cd\u3059\u308b\u5185\u5bb9<\/strong><br \/>\n\u308f\u3044\u305b\u3064\u306a\u753b\u50cf\u3001\u3082\u3057\u304f\u306f\u6b8b\u8650\u306a\u5199\u771f\u30fb\u6620\u50cf\u307e\u305f\u306f\u5dee\u5225\u3092\u52a9\u9577\u3059\u308b\u8868\u73fe\u7b49\u306e\u5e83\u544a\u306f\u7981\u6b62\u3067\u3059\u3002<br \/>\n<strong>7.\t\u305d\u306e\u4ed6<\/strong><br \/>\n\u30fb\u54c1\u4f4d\u3092\u640d\u306d\u308b\u5185\u5bb9\u306e\u5e83\u544a\uff08\u8cbb\u7528\u3092\u5f37\u8abf\u3057\u305f\u5e83\u544a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\uff09<br \/>\n\u30fb\u4ed6\u6cd5\u4ee4\u307e\u305f\u306f\u4ed6\u6cd5\u4ee4\u306b\u95a2\u3059\u308b\u5e83\u544a\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u53cd\u3059\u308b\u5185\u5bb9\u306e\u5e83\u544a<br 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